Case Analysis Essay Example | Topics and Well Written Essays - 1500 words - 3

Case Analysis - Essay Example The new name of the company uses the first two letters of the original name of the company according to its mission statement of 2009. The company dealt with paper cone, which was used to hold yarns in the textile industry as its first product but later advanced to including various other products. The company engineers invented many other different processes that helped in the production of these different cones. An illustration is the automated engineering of the cones. It was this automated manufacturing that gave Sonoco a competitive advantage over its rivals in the industry thus becoming the leading manufacturer of cones in the United States ("Strategy for Growth," n.d.). The company manufactured plastic T-shirt and grocery sacks that were common in the supermarkets and other retail stores. According to International Directory of Company Histories, 1994, the company made Ultra seal, a shutting device for Crisco shortening cans that got rid of the need for a container opener. Son oco grew up to become the leading packaging company in the world by the year 2000. Its revenues had grown to $2.6 billion brought about by the production and sale of consumer and industrial packaging. According to Thomas, Groysberg & Reavis, the companys employee base had enlarged to 17,300 employees working in 285 processes in 32 different countries. They served customers in 85 countries with an extensive collection of manufacturing and customer packaging solutions. Moreover, the company manufactured just about all of its paperboard, using just about two million tons of collected paper annually (Taylor, 2005) As time went by, the company has sustained growth with new processes from place to place, diversifying its product line. The company now deals with cardboard, aluminum cans, plastic, flexible packaging which has made it one of the most profitable company in the world. Nevertheless, as the company